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Alex Berman from Inspire Beats presents a video tutorial on writing a proposal. He explains that a proposal is a document sent to clients in B2B selling, outlining what services you offer and confirming you can deliver those services. Proposals should be customized to address the client's specific problems and detail the solutions you can provide, along with all relevant project information. He emphasizes the importance of using proposals at the right time to effectively communicate with potential clients. The video also mentions the setting where he is recording, highlighting the use of a rented room with a whiteboard.