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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, which is common for Amazon sellers. Such letters demand that recipients stop specific actions, often related to patents, trademarks, or copyrights. They can claim infringement, such as selling unauthorized products or using confusingly similar brand names. It's important to remember that these letters are not legal opinions but merely communications from someone claiming a right. The next step in responding is to identify the sender, specifically whether it’s from the rights holder or the brand itself.