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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which is common for Amazon sellers. Such letters demand that you stop a particular activity, typically related to patent, trademark, or copyright issues. They arise when someone claims you're selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but merely communications. The key next step is to identify the sender—determining if it's from the rights holder or the brand itself—to assess how to proceed.