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subscribe our channel finance management and click on the bell icon to get update on new videos today we will learn about motives of merger the merger is a combination of two or more companies into one company in order to enhance the competitiveness of new combined entity it is generally achieved through stock swap or outright payment to other company motives of merger are synergies rapid growth market power unique capabilities diversification bootstrapping EPS personal incentives for managers tax issues unlocking hidden value international goals synergies this is the most common reason for a merger it is expected that when two companies merge to form a new bigger company the value of the new entity will be more than the combined value of two separate companies generally there are two types of synergies that are aimed for cost synergies synergies that reduce costs through the economies of scale in various divisions of the company this research and development procurement sales and mark