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In this webinar, Gary Smith and customer Derek Davis from Gilbarco Vada Root discuss how to improve the accuracy of sales forecasts in Salesforce.com. They point out that many B2B companies experience a sales cycle of two to three months. This raises questions about deals listed as “prospecting” that are due to close within the current month. With the understanding that the sales cycle is longer than this closing timeframe, the presenters emphasize the importance of examining these forecasts critically. They suggest that unrealistic expectations may lead to inaccurate sales forecasts, prompting a deeper analysis of the sales process stages.