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Sales forecasting is crucial for predicting future sales revenue based on historical data, industry trends, and the current sales pipeline. It allows businesses to estimate weekly, monthly, quarterly, and annual sales totals, helping them determine their market share over a specified future period. Accurate sales forecasting aids in identifying potential threats and demand fluctuations early, enabling companies to mitigate risks effectively. Key factors influencing sales forecasts include market conditions, consumer behavior, and competition. Various methods and tools exist for forecasting, providing businesses with insights that enhance decision-making and strategic planning, ultimately boosting operational efficiency and profitability.