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Matt: Hi everybody. This is Matt. Nelson: And Im Nelson. Matt: And we wanted to talk to you a little bit today about hidden text and keyword stuffing. So, what does it mean if you get a message like this in Googles free Webmaster Tools? The Webmaster console basically says In our opinion, your site has hidden text or keyword stuffing. Now luckily this is a relatively straightforward thing. But lets walk through it just so people have the context. So how would you describe hidden text? Nelson: Hidden text is text thats visible to computers or search engines but not necessarily visible to users. Matt: Mm-hm. Nelson: So it could be white text on a white background and sometimes we see sites using CSS to mark the visibility of the text to hidden or to even move it completely off the page. Matt: Yep. Absolutely. And just to be clear. Like, there are some frameworks that will have JavaScript where the text becomes visible after you mouse over. And stuff like that. As lo
