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In this video, private label law attorney Robert Wright discusses how to respond to a cease and desist letter, which is common for Amazon sellers. Such letters demand that you stop certain activities, often related to patent, trademark, or copyright infringement. They may accuse you of selling products without rights, using confusingly similar brand names, or violating copyrights. Wright emphasizes that a cease and desist letter is not a legal opinion but merely a communication from someone claiming rights. He highlights the importance of identifying the sender, whether it's from the rights holder or the brand itself, as the next step in your response.