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[Music] subliminal messaging is the idea that people can be subconsciously influenced by messaging they are unaware of to use this form of influence to sell products services or ideas is what we think of as subliminal advertising and spoiler alert it may not be a conspiracy today we explore this idea and even include hidden messages throughout this very video for a little experiment of our own conspiracy theories about subliminal advertising have existed since at least the 1950s when vince packard published his book the hidden persuaders in the book published in 1957 packard described the tactics used by advertisers to manipulate consumers to buy things they didnt necessarily need packard not only discussed the way advertisements used motivational research and psychoanalytic techniques but he also wrote about the dangers of subliminal advertising he believed this form of manipulation undermined the freedom of consumers and even democracy the book spent one year on the new york times b
