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In this video, private label law attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. These letters demand that you stop certain actions, typically related to the use of patents, trademarks, or copyrights, such as selling unauthorized products, using confusingly similar brand names, or misappropriating copyrighted material. Wright emphasizes that a cease and desist letter is merely a communication, not a legal opinion. The next critical step is identifying the sender of the letter, whether it is from the rights holder or the brand itself.