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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which is common for Amazon sellers. Such letters demand that you stop certain actions, often related to patents, trademarks, or copyrights, claiming that you are selling a product you don’t have the rights to, using a confusingly similar brand name, or using copyrighted material without permission. He emphasizes that these letters are not legal opinions, but simply communication from individuals or entities. The critical next step is to identify the sender of the letter, determining if it is from the actual rights holder or brand.