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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. He explains that such letters demand the recipient to stop specific actions, often related to issues of patents, trademarks, or copyrights. This could involve selling products without proper rights, using confusingly similar brand names, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but communications from someone claiming a right. He suggests that the next step is to determine who issued the letter, whether it's from the rights holder or the brand itself.