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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common issue for Amazon sellers. He explains that these letters demand cessation of certain activities, often related to rights violations such as patents, trademarks, or copyrights. They typically arise when a seller is accused of selling products without the necessary rights, using a brand name that's similar to another, or infringing on copyright. Wright emphasizes that these letters should be viewed as basic communications, not legal opinions, and advises considering the source of the letter—whether it comes from a rights holder or the brand itself—before taking further action.