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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. He explains that these letters demand the recipient to stop a particular action, often related to patent, trademark, or copyright infringement. Such letters typically arise when someone claims you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that a cease and desist letter is not a legal opinion; it's merely a communication from an individual or entity. The first step in responding is to identify the sender, whether it's the rights holder or the brand itself.
