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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop certain activities, typically related to patents, trademarks, or copyrights. They may claim you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but merely communications from an individual or entity. It's crucial to analyze who the letter is from, whether the rights holder or the brand itself, before determining your next steps.