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Robert Wright, a private label law attorney, discusses how to respond to cease and desist letters, which sellers on Amazon may encounter. These letters require individuals to stop specific activities, often related to patents, trademarks, and copyrights, typically due to claims of unauthorized selling, confusing brand names, or copyright infringement. He emphasizes that such letters are not legal opinions but mere communications. The critical next step is to identify the sender of the letter, determining whether it is from the rights holder or the brand itself. Understanding the source is essential for an appropriate response.