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[Music] in the last of three related views we come to a book published 65 years ago silence is Stone Age economics contrasted the structure of the consumer society today with reference to what came before Lindas the Harrod Leisure Class considered how economic rationalizations have been forced into peoples everyday lives by a lack of spare time this book shows us how the modern economy learned how to manipulate Perceptions in order to normalize this lifestyle Vance Packards the hidden persuaders was first published in 1957. it views how advertising and public relations first mastered the use of psychological techniques in order to create not only economic power but also social pressure through the development of what later became brand identification as Packard says at the beginning this book is about the large-scale efforts being made often with impressive success to channel our unthinking habits our purchasing decisions and our thought processes by the use of insights gleaned from