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hey in todays video im explaining what brands are referring to when they mention the term in perpetuity in conversations and contracts so that when you come across it you know exactly what they mean but first lets get some context so heres an example from an influencer brand contract that came across my desk recently brand may use and amplify published content as well as any derivative works on brands website or any of brands digital channels including their newsletter all content shared by brand will be in connection with this program and will include attribution to influencer in the form of an at username tag via a social platform duration perpetual and for further context heres an example of this term being used on a popular influencer platform you hereby grant us and the corresponding sponsor of the campaign a non-exclusive worldwide gratuitous fully paid perpetual irrevocable usage and copyrights with the right to assign and sub license license to copy display upload distrib