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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. Such letters typically demand that one ceases certain activities, often related to patent, trademark, or copyright violations. They generally claim that a seller is selling a product without rights, using a confusingly similar brand name, or using copyrighted material without permission. Wright emphasizes that these letters are not legal opinions; they are merely communications from an individual or entity. The next important step involves identifying the sender of the letter—whether it is from the rights holder or the brand itself.
