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- In my experience most marketers who are driving paid traffic are wasting between 15 and 50% of that traffic, driving it to bad landing pages. (techno music) Bad doesnt just mean ugly, by the way there are plenty of beautiful loser landing pages out there as well. A bad landing page is just one that doesnt convert as much traffic as it should or it converts the wrong type of traffic. Now with most marketing channels becoming more competitive than ever, us marketers need to be squeezing the last drop out of every paid campaign that we run. And the landing page performance can be the difference between having a really scalable profitable campaign and having a campaign that is underperforming that you have to cut leaving your competitors to share the spoils. (speaker squinching) So in this video Im gonna share some golden rules that we at Exposure Ninja have developed over the last 10 years of building landing pages for businesses all around the world. Im gonna show you some examples
