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Many designers underestimate their worth because they don't fully grasp the problems they are solving for clients. In this video, Ron Sago discusses the importance of identifying and articulating the real problems addressed through design work. By understanding these issues, designers can enhance their pricing strategies, as demonstrating solutions to significant business challenges allows for higher fees. Sago emphasizes avoiding the sale of tangible items like websites and logos, which can become commoditized and undervalued, urging designers to focus on the value they bring to clients. Understanding and communicating the problems solved is key to charging appropriately for their work.