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hey its andrew welcome back to the channel in this video were going to talk about four features hidden away inside the facebook ad manager that you probably dont know about but that can dramatically improve your results so lets get straight in and look at the first one and that is the ability to update customer list custom audiences without resetting all of the data on your ad sets uploading an existing email list of your customers into facebook to use as a custom audience either for retargeting or as the foundation for a look-alike audience are both great tactics and theyre both things that i recommend doing but what happens is often people will use these audiences and then when they get more customers they obviously want to update them so they export another list of customers create a new custom audience and then go and exclude that new custom audience or they create new lookalike audiences and then they create new ad sets to target their new lookalikes now thats good but its