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In this video, Andrew highlights four lesser-known features in Facebook Ad Manager that can enhance advertising outcomes. The first feature discussed is the ability to update custom audiences without losing existing ad set data. This allows advertisers to upload new customer email lists for retargeting or creating look-alike audiences without having to reset their ad sets. Instead of exporting customer lists and creating new custom audiences each time, which complicates the process, leveraging this feature keeps campaigns streamlined and effective. Andrew stresses the importance of this tactic for maximizing ad performance with updated customer information.