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In this video, Andrew discusses four lesser-known features in Facebook Ad Manager that can enhance advertising effectiveness. The first feature he highlights is the ability to update custom audiences without losing existing data on ad sets. He emphasizes the importance of utilizing email lists for retargeting or creating lookalike audiences. Instead of exporting a new customer list and creating a new custom audience each time, which can complicate ad management, Andrew suggests efficiently updating existing audiences. This approach helps maintain data continuity and streamlines the targeting process for improved results.
