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In this tutorial, Robert Wright, a private label law attorney, addresses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. These letters typically demand the recipient to stop certain actions, often related to allegations of patent, trademark, or copyright infringement. They may claim that the seller is selling a product without rights, using a confusingly similar brand name, or misappropriating copyrighted material. Wright emphasizes that such letters are not legal opinions, but merely communications from someone asserting a claim. The next important step is to identify the sender of the letter—whether it is from the actual rights holder or a representative.
