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In this video, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which often arises when selling on Amazon. Such letters demand that you stop certain activities, typically related to patents, trademarks, or copyrights. They may indicate that you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are simply communications, not legal opinions. The next step is to determine the sender's identity—whether it is from the rights holder or the brand itself—before taking any action.