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In this video, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which is common for Amazon sellers. Such letters demand that you stop certain actions, often related to patents, trademarks, or copyrights. They typically accuse you of selling products without rights, using a confusingly similar brand name, or infringing copyright. Wright emphasizes that cease and desist letters are not legal opinions, but rather informal communications. He suggests that the next step is to identify the sender, determining whether it's from the rights holder or the brand itself.