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Sales forecasting is crucial for businesses as it predicts future sales revenue based on historical data, industry trends, and the current sales pipeline. Companies use forecasts to estimate sales totals weekly, monthly, quarterly, and annually, helping determine their expected market share during a specified period. Key factors influencing sales forecasting include market conditions and demand fluctuations. By employing suitable forecasting methods and tools, businesses can identify potential threats and trends early, allowing for timely adjustments to strategies. Benefits include improved financial planning and the opportunity to respond to market changes proactively, ensuring better alignment with business objectives.