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The event begins with introductions from the hosts, including Cliff Simon, VP of Sales and Revenue at Carabiner Group; Michelle Peach, VP of Revenue at Dooley; and Brandon Metcalf, founder and CEO of Place. They emphasize the focus of the discussion on forecasting, highlighting that often only about 50% of revenue forecasts are accurate. The presenters express their excitement to delve into the common inaccuracies in forecasting and discuss insights drawn from data analysis. The session aims to illuminate the challenges and realities of business forecasting.