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(dramatic orchestral music) - Heres the deal. Most entrepreneurs, business owners struggle because most of them suck at sales. (laughter) Theyre just bad salespeople. They might think theyre good salespeople, cant sell worth a shit, okay? So what happens is in the business world, only a certain percentage of people are good at sales. Small percentage. Most are not good at sales, because we are not taught how to sell. Most havent taken any sales training. And then even fewer people are good at marketing. Because they think, Oh, its not that important and I kinda focus on my product and service, why do I need to learn all this marketing stuff? Or they learn marketing at school, which is even worse. And then, very, very, very small percentage are actually good with personal branding. Very small percentage. Why is that, though? Tell me. Why is that? Why is so few business owners good at branding? Yes? - [Audience Member] Most business owners start their business and have no idea wh