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In this tutorial, private label law attorney Robert Wright discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. He explains that such letters demand the recipient to stop certain actions, usually related to patent, trademark, or copyright violations. The sender typically claims that the recipient is selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that a cease and desist letter is not a legal opinion but merely a communication from someone. It’s crucial to analyze the identity of the sender—whether it is a rights holder or the brand itself—before taking any next steps.
