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branding deliverables that agencies offer most freelancers offer one core service successful agencies break down their deliverables here are three core categories you can offer number one brand strategy includes brand substance audience personas competitive analysis positioning strategy brand persona messaging framework storytelling framework and brand management guide number two brand presence the logo typography graphics illustrations image style website digital collateral physical collateral and style guide number three marketing plan and execution channel analysis marketing plan ad creative ad copy blog content seo campaign management analytics and reporting dont undersell your work itemize your tasks highlight their value and charge what youre worth follow for more agency tips