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In this video, private label law attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters typically request that you stop specific actions, often related to patents, trademarks, or copyrights. They may claim that you are selling a product without the necessary rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that a cease and desist letter is not a legal opinion but merely a communication from someone. The crucial next step is to determine the identity of the sender—whether it is from the rights holder or the actual brand.