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In this tutorial, attorney Robert Wright discusses how to respond to a cease and desist letter, which is a common occurrence for Amazon sellers. Such letters demand that you stop doing something, often related to patents, trademarks, or copyrights. They typically allege that you're selling a product without rights, using a brand name that's confusingly similar to another, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but simply communications. The next crucial step is to analyze the source of the letter, determining whether it comes from the rights holder or the brand itself.