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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, which many Amazon sellers encounter. A cease and desist letter is a communication demanding that you stop a certain activity, often related to patent, trademark, or copyright infringement. It may claim that you're selling a product without rights, using a confusingly similar brand name, or using copyrighted material unlawfully. Wright emphasizes that these letters are not legal opinions but merely communications from someone. The next step is to identify the sender, determining whether it's from the rights holder or the brand itself.