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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for those selling on Amazon. Such letters typically demand that you stop certain actions, often related to patent, trademark, or copyright infringement. They might claim that you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but simply communications from someone. The key step after receiving one is to identify the sender, determining whether it’s from the rights holder or the brand itself.