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In this video, Robert Wright, a private label law attorney, discusses how to respond to cease and desist letters, which sellers on Amazon may encounter. These letters demand that the recipient stop certain actions, often related to patent, trademark, or copyright infringements. They typically claim that the seller is selling unauthorized products, using a confusingly similar brand name, or has copied copyrighted material. Wright emphasizes that such letters are merely communications, not legal opinions. The crucial next step is to identify the letter's sender, determining whether it comes from the actual rights holder or the brand itself.
