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I was reading an academic paper earlier this week and learned a new word. Finfluencer. ing to Sue Guan of Santa Clara University The term finfluencer refers to a person who by virtue of their popular or cultural status has an outsize impact on investor decisions through social media influence. ing to Guan, a variety of finfluencers exist in todays markets, ranging from simple celebrities that draw peoples attention like Kim Kardashian to corporate personalities like Elon Musk or Ryan Cohen to ordinary investors who develop followings on YouTube, TikTok, and other social media platforms. There are also actors who play the part of knowledgeable investors on TV shows like Kevin OLeary. Finfluencers are not traditional financial analysts. Instead, their audience is mostly made up of retail investors, and their message, if they have one, typically focuses on democratizing finance or increasing access to information. She points out that Finfluence has long been a perfectly legal featur