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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop specific actions, often related to patent, trademark, or copyright issues, such as selling unauthorized products or using confusingly similar brand names. Wright emphasizes that these letters are not legal opinions but rather communications from someone claiming rights. He advises identifying the sender, determining if they are the rights holder or brand, as the next step in addressing the situation.