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Whether it be the McDonalds iconic sauce on big Mac, KFCs unique spices mixture or Coca-Colas flagship sugar concentrate - the secret to the success of these products is believed to lie in their formula of ingredients. Because companies keep these formulas a guarded secret and no one from outside of the company can get hold of these recipes, these products, and their tastes can simply not be replicated by another brand, making them unique and thus, irreplaceable in the market. In 2011, Cola-Cola surprised the world when they announced that they would share the confidential formula of their world famous drink with the public during an NFL commercial, turned out it was merely a marketing ploy where the company teased a comical formula for a fraction of a second. In 1977, the company even pulled out of India because they would have been legally required to divulge their ingredient list to the government. In another case, they managed to stall a divorce case when they suspected that s