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hey this is attorney elizabeth weinstein and today were going to be talking about how to find and protect the intellectual property assets of your business no matter what kind of business you have you have some kind of intellectual property even if you dont kind of think of your business as having creative works or inventions or anything like that no matter what kind of business it is its gonna have something that can be protected by trademark law copyright law trade secret law or patents and the secret is is going through your business kind of doing an audit of your business to find these assets so you can strategically and intentionally protect them to increase the value of your business so why would you want to do that first is just to protect your investment whatever youve created wherever youve been building in your business you want to make sure that no one can take it away from you no one can open up something the exact same and still all your clients or customers just the