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let me show you some rectangles okay yeah these are some pretty recognizable rectangles but if you move them around a little you can still recognize it here and here but you wont see it here or here the graphic design of political logos is layered in meaning such as deciding to include a motif of the US flag or to negate it entirely like Jeb not that that worked out so great visual communication has grown more and more important in the digital age of politics and well break down some of the most iconic campaign logos of the bunch presidential branding is a relatively recent development it wasnt really until the rise of television in the 50s followed swiftly by the Golden Age of advertising that the visual branding of presidential campaigns began evolving [Music] Eisenhower answers America TV commercials like the relentlessly catchy Ike for president was the first spot ad campaign by a U.S presidential candidate and strong visual design was key they even got Disney not Walt the other