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Sales forecasting is crucial for predicting future sales revenue and is typically based on historical data, industry trends, and the current sales pipeline. It helps businesses estimate weekly, monthly, quarterly, and annual sales totals, determining the expected sales volume within a planned period and assessing market share under specified future conditions. Accurate sales forecasts allow companies to identify potential threats and demand fluctuations early, enabling them to take proactive measures. The key factors affecting sales forecasting include the chosen methods and tools. Overall, effective sales forecasting provides significant benefits by offering insights into market dynamics and informing strategic decision-making.