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In the webinar, Gary Smith and customer Derek Davis from Gilbarco Vidaur discuss improving sales forecast accuracy in Salesforce.com. They address common issues faced by B2B companies regarding the sales cycle, often lasting two to three months. Smith highlights that if deals are in the prospecting stage but are due to close within the same month, it raises questions about their feasibility, given the typical sales cycle duration. This inconsistency can lead to inaccurate forecasting. The discussion encourages a reevaluation of how sales processes and stages are viewed in order to enhance forecasting reliability.