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The speaker discusses the profitability of acquiring new first-time buyers, noting that even with some not repurchasing, there’s a profit of $50 from every 10 buyers. They highlight the wasted advertising potential in various media, such as radio, newspapers, and TV, where unsold ad space cannot be saved once it expires. This presents opportunities for advertisers. The speaker reflects on a past experience with the Icy Hot Products, which initially sold for $3 as a mail-order product. Without intending to focus on the product, further analysis revealed its potential success, illustrating the importance of recognizing undervalued advertising avenues and market opportunities.
