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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, which sellers on Amazon may encounter. This letter demands that you stop certain actions, typically related to patent, trademark, or copyright issues. It may claim that you're selling a product without the rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that such letters are not legal opinions but merely communications. The next critical step is to identify the sender of the letter, determining whether it comes from the rights holder or the brand itself.