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In the webinar led by Gary Smith and customer Derek Davis from Gilbarco Vidaur, the focus is on improving sales forecast accuracy within Salesforce. The discussion highlights that many B2B companies experience a sales cycle of two to three months. Given this timeframe, the presenters point out a potential problem: deals currently in the prospecting stage, which is the first stage of the sales process, may not close within the current month if the sales cycle is indeed two to four months long. This discrepancy raises a critical question about the validity of sales forecasts for deals expected to close soon. The webinar aims to provide insights and strategies for creating more accurate sales projections.