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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that a seller stop an action, typically related to patent, trademark, or copyright issues, alleging unauthorized selling of a product, misuse of a brand name, or copyright infringement. Wright emphasizes that these letters are not legal opinions, but rather communications from someone claiming rights. The first step in addressing the letter is to identify the sender, determining whether it comes from the rights holder or the brand involved.
