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you programatic is really just a way of using technology to buy and sell media its used in a lot of different ways it gets associated with a lot of different things maybe people think its only real time bidding RTB as its called or the open auction or its associated with remnant inventory for us it is a booking mechanism to sell inventory to advertisers be at the exchange or programmatic direct or anything in between Tomita its delivered with a set of tools or software and RTB is a component of it which means real-time bidwell media and a barracuda manager thats the biggest piece that we use one of the key aspects of programmatic is real-time bidding or RTB and thats the bit of programmatic that actually started things off and I think its worth taking a minute to explain what RTB or real-time bidding actually is traditionally when you bought and sold media you bought and sold blocks of impressions thousands of impressions so what happened is every visitor to say the Yahoo home
