COVID forever changed how firms look at their internal practices and procedures. It affected organizations of all sizes and industries, posing new challenges for staying connected. The pandemic demonstrated that all firms need to integrate digital tools into everyday routines. They became essential for far more than hybrid working models.
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Programmatic is a way of buying and selling media using technology, not just real-time bidding (RTB) or open auctions. It can be used for direct sales as well. It involves tools and software, with RTB being a key component. RTB allows for bidding on individual impressions in real-time, unlike traditional bulk buying.
