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to help you design your business model we can use a tool called a business model canvas a canvas helps us to consider all the necessary building blocks we need to successfully create capture and deliver the promised value its a visual aid to help for us to conceptualize how the business could operate and to play around with the different components we will use a particular canvas called the triple layered business model canvas this canvas will help us to consider the economic environmental and social components of our business idea you may find this a useful tool but dont feel obliged to complete all the building blocks of the free layers if it does not help you to understand how your business model may work lets have a look at each of these free layers in detail our first layer is the economic layer referring to the return of financial capital this is the traditional business model canvas well used in practice across the globe useful starting points is with the customer segments o
